9:30am - 6:30pm Mon - Fri

Our creative branding hours

hello@witsow.com

Email us for branding services

Near Infopark, Kochi, Kerala

Visit our branding agency

+91 9526 714 504

Talk to our brand consultant

Blog

Why Hire a Branding Company or a Visual Brand Identity Design Agency

A branding expert’s or a Branding Agency goal is to best represent its client company’s marketing goals for its branding. Brand identity experts— whether a graphic design studio or an advertising agency—perform the following creative functions:

Name a new brand—create a name that has meaning, one that is distinct, memorable, and can be legally owned for a new brand.

Create a new branding campaign or program—create comprehensive brand experiences, from brand identity through appropriate graphic design, environmental design, digital design, and advertising applications.

Design a brand identity—conceive and design the visual and verbal articulation of a brand.

Conceive a name change—renovate a name, due to obsolescence, merger, or new benefits of a brand.

Reinvent or revitalize a brand identity—completely renovate a brand, starting with the strategy and repositioning, and going from logo through to the brand identity.

Re-launch a brand—rethink the geographic or demographic market, and then reposition, reconceive, and redesign accordingly.

Revitalize a brand—reposition and re energize a brand through visual and verbal applications; clarify the brand. Rebrand for a new geographic market or demographic—rethink strategy and the visual/verbal articulation of a brand for a different audience and/or culture.

Brand harmonization—bring together all visual and verbal elements of brand identity, and possibly across brand extensions and/or geographic markets.

Create an integrated system, that is, brand architecture—analyze the company’s brands and their interdependencies, and then structure how all their values can be maximized at every level of the company and throughout the strategic positioning of the brand; ensure consonance across applications for the brand.

Lead an identity change for a merger—conceive and create a new identity based on the value and assets of two existing companies, one that will retain the best equity of both companies; determine whether an entirely new logo/name is needed or which logo/name has more brand equity.

Understand and utilize trends and developments, and anticipate trends and developments—be adept at information-gathering and using research to benefit visual and verbal brand applications.

Design additional applications as needed—determine and design applications and determine media to best serve the brand.

Branding Strategy Design Digital


The 7Ps of marketing

Successful marketing depends upon addressing a number of key issues. These include what a company is going to produce, how much it’s going to charge, how it is going to deliver its product or services to the customer and how it’s going to tell its customers about its products or services. These are known as the 7 Ps of marketing, which are also referred to as the marketing mix.

These are known as the 7 Ps of marketing, which are also referred to as the marketing mix.

Product

A perfect product (service) must provide value for the customer. Give them what they want not what you think they want. Ask yourself if you’ve got a system in place to regularly check what customers think of your product. What’s your Unique Selling Point (USP)? Beware of going too far. Don’t try to sell a Rolls Royce when all they want is a Micra. Quality may be too expensive for the amount you are charging. Parents may also want just 1 session on a Monday. Can you afford to block a fulltime place?

Place

Where your setting is. Is it a purpose built nursery / Church or village hall? it must be appropriate and convenient for your customers. Is it in a one mile radius! / near a school or on a route to work?

Price

The price needs to be competitive but this doesn’t mean the cheapest. You need to know how many children you need to break even. Existing customers are less sensitive about price than new customers. Price positions you in the market place. The more you charge the more value or quality customers will expect. If you charge a higher price, customers will assume a higher quality service and anything that can be seen by the customer must be consistent with these higher expectations including promotional materials / prospectus / layout of setting / equipment / meals etc.

Promotion

Is the way you communicate what you do and what you offer Promotion must

  • Gain attention
  • Be appealing
  • Tell a consistent message
  • Give the customer a reason to choose you
Promotion should communicate the benefits, not just the features Whatever type of promotion method used it should grab the attention of your customers, be easy to read and ensure the customer buys your service. Promotion is deciding what channels you will use, how you will generate positive PR and what discounts or special offers to implement Promotion is not just for customers. You need to communicate with your staff the values and attributes of your provision so they can be knowledgeable and share expertise with customers.

People

Anyone that comes into contact with your customers will make an impression good or bad! Ensure that all staff who come into contact with your customers are trained and are the right people for the job. The level of support after a child is in your setting can give you a competitive advantage over your competitors. Look regularly at the customers who are using the most places. Are you ensuring they are happy with the service? Could you enhance your support at little or no cost?

Processes

The process of giving a service and the behaviour of staff are crucial to customer satisfaction. Issues such as waiting times, information given to customers and the helpfulness of staff are vital to keep customers happy. How do you keep parents informed, how often and in what format? You could have the best setting in the country but if potential customers are trying to reach your company by phone and no one answers or they get an answer phone message you could lose that vital source of income.

Physical Evidence

For a parent, choosing a nursery / playgroup is a risky business. So a setting has to reduce that perceived risk. The uncertainty can be reduced by helping potential customers ‘SEE’ what they are buying. Case studies and testimonials provide evidence. Facilities such as a clean, tidy well decorated reception area can also reassure. The physical evidence must confirm the assumption of the customer. A setting should be welcoming, happy, safe and secure.

Branding Strategy Design Digital


Request Portfolio (PDF)

logo

CORPORATE ADDRESS:
Witsow Branding
B5, Blue Mount Towers,
Nilampathinji Road, Near Info Park
Kakkanad, Kochi,
Kerala, India - 682030.

+91 7558871133,
+91 9447991622
hello@witsow.com

Recent Posts

Copyright ©Witsow Branding Pvt. Ltd. Branding & Design by WITSOW , Digital Marketing by GROW COMBINE

This Web site shows design concepts and samples (corporate identity packages and brand guidelines, visual logo designs, trademarks, letterhead designs, business cards design, book and magazine illustrations, promotional flyers, company brochures) and other graphic designs created by Witsow Branding, A Brand design strategy and digital marketing Company in Kochi, Thrissur and Trivandrum of Kerala , India, with Marketing offices in Dubai, UAE specializing on corporate identity/branding, marketing and design. All rights reserved. No part of this website may be copied and published without written permission of Witsow Branding*External Link Disclaimer: Some Web pages listed in this site have links to Web sites outside the WITSOW BRANDING PRIVATE LIMITED Web site. These outside links show work samples of Witsow Branding and are designed to open in a separate browser window. If you click on these outside links you are subject to the privacy policies of the outside sites while you are visiting them. The Witsow Branding Design Web site is not responsible for the content, accuracy, or advertising that may appear within the linked sites. Providing links to sites outside this Web site does not endorse in any way the content, opinions, political views, and any other subject matter contained on those sites