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Why Hire a Branding Company or a Visual Brand Identity Design Agency

A branding expert’s or a Branding Agency goal is to best represent its client company’s marketing goals for its branding. Brand identity experts— whether a graphic design studio or an advertising agency—perform the following creative functions:

Name a new brand—create a name that has meaning, one that is distinct, memorable, and can be legally owned for a new brand.

Create a new branding campaign or program—create comprehensive brand experiences, from brand identity through appropriate graphic design, environmental design, digital design, and advertising applications.

Design a brand identity—conceive and design the visual and verbal articulation of a brand.

Conceive a name change—renovate a name, due to obsolescence, merger, or new benefits of a brand.

Reinvent or revitalize a brand identity—completely renovate a brand, starting with the strategy and repositioning, and going from logo through to the brand identity.

Re-launch a brand—rethink the geographic or demographic market, and then reposition, reconceive, and redesign accordingly.

Revitalize a brand—reposition and re energize a brand through visual and verbal applications; clarify the brand. Rebrand for a new geographic market or demographic—rethink strategy and the visual/verbal articulation of a brand for a different audience and/or culture.

Brand harmonization—bring together all visual and verbal elements of brand identity, and possibly across brand extensions and/or geographic markets.

Create an integrated system, that is, brand architecture—analyze the company’s brands and their interdependencies, and then structure how all their values can be maximized at every level of the company and throughout the strategic positioning of the brand; ensure consonance across applications for the brand.

Lead an identity change for a merger—conceive and create a new identity based on the value and assets of two existing companies, one that will retain the best equity of both companies; determine whether an entirely new logo/name is needed or which logo/name has more brand equity.

Understand and utilize trends and developments, and anticipate trends and developments—be adept at information-gathering and using research to benefit visual and verbal brand applications.

Design additional applications as needed—determine and design applications and determine media to best serve the brand.

Branding Strategy Design Digital

The 7Ps of marketing

Successful marketing depends upon addressing a number of key issues. These include what a company is going to produce, how much it’s going to charge, how it is going to deliver its product or services to the customer and how it’s going to tell its customers about its products or services. These are known as the 7 Ps of marketing, which are also referred to as the marketing mix.

These are known as the 7 Ps of marketing, which are also referred to as the marketing mix.


A perfect product (service) must provide value for the customer. Give them what they want not what you think they want. Ask yourself if you’ve got a system in place to regularly check what customers think of your product. What’s your Unique Selling Point (USP)? Beware of going too far. Don’t try to sell a Rolls Royce when all they want is a Micra. Quality may be too expensive for the amount you are charging. Parents may also want just 1 session on a Monday. Can you afford to block a fulltime place?


Where your setting is. Is it a purpose built nursery / Church or village hall? it must be appropriate and convenient for your customers. Is it in a one mile radius! / near a school or on a route to work?


The price needs to be competitive but this doesn’t mean the cheapest. You need to know how many children you need to break even. Existing customers are less sensitive about price than new customers. Price positions you in the market place. The more you charge the more value or quality customers will expect. If you charge a higher price, customers will assume a higher quality service and anything that can be seen by the customer must be consistent with these higher expectations including promotional materials / prospectus / layout of setting / equipment / meals etc.


Is the way you communicate what you do and what you offer Promotion must

  • Gain attention
  • Be appealing
  • Tell a consistent message
  • Give the customer a reason to choose you
Promotion should communicate the benefits, not just the features Whatever type of promotion method used it should grab the attention of your customers, be easy to read and ensure the customer buys your service. Promotion is deciding what channels you will use, how you will generate positive PR and what discounts or special offers to implement Promotion is not just for customers. You need to communicate with your staff the values and attributes of your provision so they can be knowledgeable and share expertise with customers.


Anyone that comes into contact with your customers will make an impression good or bad! Ensure that all staff who come into contact with your customers are trained and are the right people for the job. The level of support after a child is in your setting can give you a competitive advantage over your competitors. Look regularly at the customers who are using the most places. Are you ensuring they are happy with the service? Could you enhance your support at little or no cost?


The process of giving a service and the behaviour of staff are crucial to customer satisfaction. Issues such as waiting times, information given to customers and the helpfulness of staff are vital to keep customers happy. How do you keep parents informed, how often and in what format? You could have the best setting in the country but if potential customers are trying to reach your company by phone and no one answers or they get an answer phone message you could lose that vital source of income.

Physical Evidence

For a parent, choosing a nursery / playgroup is a risky business. So a setting has to reduce that perceived risk. The uncertainty can be reduced by helping potential customers ‘SEE’ what they are buying. Case studies and testimonials provide evidence. Facilities such as a clean, tidy well decorated reception area can also reassure. The physical evidence must confirm the assumption of the customer. A setting should be welcoming, happy, safe and secure.

Branding Strategy Design Digital

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Witsow Branding Pvt. Ltd
Infopark TBC JNI Stadium,
Kaloor, Kochi,
Kerala, India - 682017.

+91 9400341155,
+91 9447991622

Branding Articles

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