Sonaa Chaandi - Case Study
WITSOW Branding offered a perfect Brand Identity design for the parent company Sree Jain Brothers, the leading retail brand in Kochi as well as offered them Brand Strategy, Brand Design solution for the Product SONAA CHAANDI BASMATI RICE.
Sree Jain Brothers mark represents the permanence of the brand in its stride through time. The logo is aesthetically designed to connect the letter ‘S’ symbolizing the company’s representation of the brand. The logo is the representation of the ripped paddy grain arranged in the sequence of the alphabet ‘S’ for Sree Jain Brothers. Altogether, it gives the assurance of serenity like nature and trust of the colour Crimson Red that stands for consistency and faithfulness.