Propbasket - Case Study
PROPBASKET, leading real estate Company based in Delhi mainly orient along building projects so is the log which speaks out plainly ‘what we do’ is being communicated by team WITSOW Branding through Strategy Design & Digital Branding.
The Brand Identity with a wholesome roof structure directly tells that the projects of Propbasket are concerned with buildings. Roof of shelter has been brought into the logo in order to indicate that the company deals with safe-living which can be either a homestay or a commercial structure which brings future in. The ‘smiley’ speaks about the contented segment which includes a happy group of Builders (B) Customers © and of course the company which acts proxy (P) in the deal. The whole design is done with two shades of green which indicates the eco-friendly route the company has adapted within its deals. It also positively represents growth, nature, money, fertility and safety and owns a healing power. The two roofs after other shows the company moves on without break.